Discovery Software Ltd. is a leading software developer focusing on handheld administrative solutions for the K-12 education market. Our Langley based company is expanding and seeking a Marketing Communications Specialist.
As a member of the Sales and Marketing team you are responsible for developing, implementing and maintaining a marketing, communications and promotional strategy to significantly increase inbound lead flow and pipeline generation.
The duties include, but will not be limited to:
- Work with the sales and senior management team to develop and execute a new marketing and communications strategy including branding, direct response programs, online marketing programs, advertisements and media presence
- Develop content for, and then coordinate placement of, email campaigns, whitepapers, case studies, press releases, ads, articles and collaterals
- Optimize web presence via SEO/SEM - manage paid search campaigns, understand, optimize and expand our keyword list
- Manage and maintain company website(s) and blogs
- Manage and maintain e-News communications
- Manage and maintain channel partner marketing and communications
- Set metrics and track the impact of Discovery’s marketing initiatives
- Conduct market research and analysis
- Tradeshow planning and strategy
- Co-manage one support person
- Perform other marketing-related administrative related duties as assigned
The following outlines the minimum skills required to be considered as a candidate. Preference will be given to those candidates with prior experience in the K-12 education industry or software environment.
- A degree or diploma in Marketing
- Must have superior writing skills, both technical and creative
- Experience in branding, outsourcing, website development, etc
- Proven success in writing press releases, ads, articles, white papers, etc
- Excellent time management and organization skills
- Excellent project management skills
- Search engine optimization techniques including SEO website submission, managing meta tags, internet traffic optimization, etc
- On line marketing techniques including adword, blogging, online promotion and advertisements
- Graphics design is an asset